Localisation???
How to position Localisation right at the heart of the global information society

Today, there is an enormous potential for the localisation industry to become one of the enablers of the multilingual information society. Yet, traditional publishers and content developers now moving to the digital platform are not aware of the expertise and experience that the localisation industry can offer them.
Kristin Berg, a marketing consultant with Euro RSCG Interaction, will offer insight into marketing strategies available to the localisation industry to get our message across: Everybody publishing digital media needs localisation.

Through the presentation and interactive roundtable, we will discuss:

• Who are the best targets for localisation services? And to whom should we prioritise our marketing efforts?
• How do we raise awareness and educate digital media publishers on the need for localisation and the services and tools available to them?
• What are some of the mechanisms for marketing our services and how are they best deployed?

Agenda

07:15 Buffet Breakfast
07:45 Introduction and Welcome
08:00 Presentation
08:30 Roundtable
09:30 Close

About the presenters
Euro RSCG Interaction is the largest interactive marketing agency in Europe. Their business is in creating powerful and compelling interactive communications that develop consumers' relationships with brands. They have created innovative digital marketing solutions for European and global brands including: Intel, Yahoo!, Abbey National, OKI, Credit Suisse Group, Evian, and Peugeot. Euro RSCG Interaction is expert in global and multi-market communications with an in-house team of localisation experts who consult in press, TV, web content translation, transcreation and market specific creative development.

Kristin Berg is a Consulting Director at Euro RSCG Interaction where she develops digital marketing and customer relationship strategies for clients across diverse industries, including telecommunications, financial services, consumer-packaged goods and retail. Kristin also holds a MBA from Thunderbird, The American Graduate School of International Management.

Jesús Maroto is Localisation Director at Euro RSCG in London and manages the localisation department in the development of multilingual web sites, webvertising campaigns, above the line advertising for clients such as Airbus, Evian, Nasdaq, Maison de la France, Intel, VO5, Cirio Del Monte, Maersk, Stefanel, Netscalibur, Disney Interactive, United Technologies Corporation and Credit Suisse. Jesús has an MA in Translation and Interpreting. Prior to joining Euro RSCG, Jesús worked as a localization specialist at SDL International, Lionbridge, and Intel.

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